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Disney Creativity and Innovation Book

Writing seven Disney Business Books in one year, from the iPhone 7 release to the iPhone 8 release.

i’m writing all seven books on an iPhone, and all at Walt Disney World.

  1. Disney Leadership
  2. Disney Employee Engagement
  3. Disney Customer Service
  4. Disney Brand Loyalty
  5. Disney Creativity and Innovation
  6. Disney Greatest Business Hits (from the first 5 books above)
  7. How to Apply Disney Business Principles to Your Personal Life

This goal is epic and literally impossible.

Which is perfect.

i’m using this site to edit the Disney Creativity and Innovation Book.

 

Disney Creativity & Innovation book context: the biggest challenge is where to start

 

Disney Creativity & Innovation book context: the biggest challenge is where to start.

Before we begin, may i ask you, “Are you satisfied with your customer service architecture?”

And by the way, you have anonymity, right now, with your answer – so relax, be real, and lean into discomfort just enough for your truth to be set free.

So let me ask you again…

Take a deep breath…

Exhale.

Another slow, deep breath as you hear this again…

Are you satisfied?

You.

Your customer service reputation and your results.

Are you satisfied?

Your answer?

My answer?

An educated guess says our answers match.

That’s why you’re reading this book and that’s why i needed to write this book.

 

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Summary:

Everyone wants to improve.

There are exceptions to every rule, but there aren’t many.

You and i are not the exceptions.

 

Opportunity:

Dissatisfaction can and should be used as a tactic (tool) to gain a competitive advantage.

 

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To leave this Disney Creativity and Innovation blog and go to the Disney Business Excellence blog, click here.

 

Wilderness Lodge Self-Propelled Linen Cart Patent

Best Disney Keynote Speakers
While walking in World Showcase yesterday.

 

Disney Lodgekeepers (housekeepers at Disney’s Wilderness Lodge) had an idea shortly after Disney’s Wilderness Lodge opened in 1994.

To maximize daily efficiency with the fewest number of linen-room trips for supplies, Lodgekeepers packed as much onto their linen carts as possible.

A heavy linen cart on a carpeted floor is hard to push.

In the mid-1990’s Walt Disney World was unveiling Performance Excellence – an unprecedented management reorganization.

The primary goal was to tap into the knowledge “library” and experience base of the front line Cast Members.

The secret leadership ingredient that went missing from all previous “empowerment” initiatives was leadership involvement and approval.

Performance Excellence was designed to provide the missing link.

When the Cast said they wanted a self-propelled linen cart (like a self-propelled lawn-mower), leadership checked with our linen-cart vendor and you can just imagine their response.

Cool idea, but no.

Such a thing didn’t exist.

Anywhere.

So Disney leadership relayed the message to the Cast and the Cast responded, “But you said this time we promise.”

Long story longer – guess who co-owns the patent for the first ever self-propelled linen cart?

Additional backstory:

Disney’s Central Shops (where we build the Magic) and the linen-cart vendor partnered to invent the cart and receive the patent.

A Disneyland Merchandise Executive was visiting Walt Disney World – specifically, Disney’s Wilderness Lodge – and noticed the self-propelled linen cart in her hallway.

She took an existing idea and made it work for the food and beverage carts at Disneyland.

Can you imagine how heavy a beverage cart is that’s full of cases of bottled and canned drinks?

Creativity, for Disneyland Merchandise, didn’t mean invention, it meant adaptation.

 

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To leave this Disney Creativity and Innovation blog and go to the Disney Business Excellence blog, click here.

 

The secret shortcut to Creativity and Innovation

The secret shortcut to Creativity and Innovation.

Okay, ready for this?

The secret shortcut?

The long way is the shortcut.

I’ve said it before and will say it again, at Disney, it’s not the magic that makes it work, it’s the work that makes it Magic.

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To leave this Disney Creativity and Innovation blog and go to the Disney Business Excellence blog, click here.

 

Chances are you were amazing

Chances are you were amazing.

In fact, i’d bet a dollar (my top bet, and the only amount i bet when i’m sure i’ll win) you were inspiring.

Remember what you did and how it felt afterward when you could smile and know you did what you thought you couldn’t?

There are certain truths that when we hear them, we easily nod in agreement.

How about this one…

When there’s something we are highly motivated to do or not do, we get it done.

While this book contains the world-class leadership basics, none of that timeless wisdom matters if you aren’t compelled to burn the ships.

Had a High School science teacher say, “Repetition is the mother of all learning.”

Burn the ships (BTS), or some other mantra that inspires you the way BTS inspires me – that’s what we need to tell ourselves over and over (and over).

One more thing, chances are you are still amazing.

i’ll bet a dollar on that too.

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To leave this Disney Creativity and Innovation blog and go to the Disney Business Excellence blog, click here.

 

What happens to creativity and innovation when there’s no urgency?

What happens to creativity and innovation when there’s no urgency?

What happens to you when there’s no urgency?

Recall what you accomplished when you had something super urgent?

Write it down now: What was it, why was it urgent, what was the outcome and why?

 

 

 

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To leave this Disney Creativity and Innovation blog and go to the Disney Business Excellence blog, click here.