Disney Creativity and Innovation Beliefs.
At Disney, we do our best work when we have a clearly defined box and then think “inside-the-box.”
We think in terms of expanding our box rather than calling it thinking “outside-the-box”.
We fundamentally believe everyone is creative.
We must separate our personal identity from our idea.
Brainstorming is focused on idea quantity, not quality.
Great ideas can come from anywhere.
Invite people outside your industry to your brainstorming meetings.
Creativity, by itself, is useless.
Creativity is the generation of useful ideas in any domain.
Innovation is the implementation of a useful idea.