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Great Creativity and Innovation Categorically Changes Everything

Great Creativity and Innovation Categorically Changes Everything.

Do you want to lead the category or do you want to become the category?

After you read the next sentence, ask yourself what your organization (or you if you can’t influence an entire company) would have to do differently to have your customers and employees feeling it, talking about it, and loving it?

Be the category.

Imagine being a category of one.

No one else does what you do in the way you do it and your customers (and employees) love you for it.

Great creativity and innovation categorically changes everything.

Yes or no?

Please remember we aren’t talking about good and very good creativity and innovation. At Disney we have a saying, “Good and very good aren’t good enough.”

Be the category.

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By jeff noel

Currently as a Husband for 33 years, a Father for 16, and a professional speaker for 18, I began writing 5 daily, and different, blogs on April Fools Day, 2009.

Back then, it was simply a 100-day challenge to deliver on a promise I made to myself as a College Junior in 1979 - write a book about Life, for my children.

Who would have thought it would take 30 years to get started?