How Does Disney Improve?

The harsh reality is that satisfaction is dangerous.

At Disney, we are never satisfied.

Every day, all day, we are focused on exceeding expectations at every customer and employee touch point.

Sound like your organization?

Never satisfied.

Never.

Satisfied.

A world-class organizational culture must set a standard so high, it literally guarantees competitive immunity.

Think about it and imagine your organization being intentional and relentless about clearly outdistancing your competition.

Now imagine aiming for solid and consistent innovation.

Satisfactory (solid) innovation is not the goal.

Constant, relentless, obsessive creativity and innovation is the goal.

Continuous improvement is the goal.

World-class is the goal.

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To leave this Disney Creativity and Innovation blog and go to the Disney Business Excellence blog, click here.