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It doesn’t matter what we look at

It doesn’t matter what we look at, what matters is what we see.

When we focus on the surface, we risk missing everything else.

Imagine that for a moment.

You may marvel at Disney’s world-famous grooming guidelines and completely miss the fact that grooming guidelines aren’t the insight.

The insight is Disney’s uncompromising focus on delivering what the Guest wants.

The Guest wants something Magical, something no one else in the world provides.

And prior to Disneyland, the American standard for a Family outing was an Amusement Park, a Circus, a State Fair, a Carnival.

The American Carnival was a traveling show. Descending on a town, the Carnival would quickly set up in a vacant field or empty parking lot.

The mechanical rides never won awards for passenger safety.

The Carnival workers, known as “Carnies”, had a reputation for being unkempt.

Walt Disney ruptured the negative stereotypes and reinvented the industry, including the workers, becoming a category of one.

Why?

Because the Public would pay for quality, return often, and tell their friends.

Is there a business owner you know who wouldn’t want that?

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To leave this Disney Creativity and Innovation blog and go to the Disney Business Excellence blog, click here.

 

By jeff noel

Currently as a Husband for 33 years, a Father for 16, and a professional speaker for 18, I began writing 5 daily, and different, blogs on April Fools Day, 2009.

Back then, it was simply a 100-day challenge to deliver on a promise I made to myself as a College Junior in 1979 - write a book about Life, for my children.

Who would have thought it would take 30 years to get started?