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Not until it’s something everyone wants to defend

Not until it’s something everyone wants to defend.

If you’re the business owner or co-owner, you’re either  the CEO, on the Cabinet, a silent partner.

Your stakes are as high as they get.

Owner.

You own the business.

You’ll defend it with every fiber in your mind, body, and spirit.

Right?

Now imagine you’re not the owner.

How invested are you in the issues, the challenges, the opportunities, and, the problems?

Not very.

Why should you be?

Do the math, what if 99.9% of your employees (at all levels) would be willing to walk away if times got too tough?

Do the math a second time. What if 99.9% of your employees (at all levels) would NOT be willing to walk away if times got too tough?

A striking difference to be sure.

Why wouldn’t they abandon ship?

Because they believe in what you do in such an unexplainable (and wonderful) way that they can’t imagine doing anything but protecting your culture, your brand.

Why?

Because your brand is a huge part of their personal brand.

It’s in their DNA to be on the (your) mission that makes the world a better place.

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To leave this Disney Creativity and Innovation blog and go to the Disney Business Excellence blog, click here.

 

By jeff noel

Currently as a Husband for 33 years, a Father for 16, and a professional speaker for 18, I began writing 5 daily, and different, blogs on April Fools Day, 2009.

Back then, it was simply a 100-day challenge to deliver on a promise I made to myself as a College Junior in 1979 - write a book about Life, for my children.

Who would have thought it would take 30 years to get started?