The Law of Thinking Inside the Box.
If you want to generate creative ideas to solve your business challenges, you should think _______ ___ ___.
Business professionals unanimously answer, “outside the box.”
(Insert game show buzzer sound for the wrong answer.)
The challenge with out of the box thinking is that there are no parameters, and because of this, ideas may be wonderfully creative, but:
- Can they be implemented quickly and inexpensively?
- Are they scalable?
- Once implemented, do they enhance your business objectives in remarkable ways?
Organizational creativity requires parameters.
You can ‘organize to maximize’ your idea generation, selection, and implementation.
Let’s face it, the need for creative solutions to challenges is never-ending. From small, daily issues, to weekly, monthly, quarterly, yearly, and beyond – it never stops.
The most admired companies in the world reach that level of distinction in large part because they have mastered a simple and scalable method for problem-solving.
As this book unfolds, you’ll learn how to build your box and how to think inside it.
It’s also worth noting that the road to excellence has no finish line. Great organizations are never satisfied.
As soon as something remarkable is launched, fixed, or enhanced, the next day people are (without prompting) asking, “How can we make this even better?”
• • • • •
To leave this Disney Creativity and Innovation blog and go to the Disney Business Excellence blog, click here.